colleagues talking

Demystifying Field Marketing: A Comprehensive Introduction and Guide

BySarah CookJan 22, 2024

Field marketing is a strategic approach where businesses reach out to their customers directly instead of relying on traditional advertising channels. It involves activities conducted in public spaces, retail outlets, or at an event, aiming to connect consumers with products in a hands-on, personalized manner. This face-to-face interaction enables businesses to tailor their marketing message…

Scroll to Top