Leadership is one of the most important aspects of a business. It can make or break a company, as good leaders can guide their businesses to success, while bad leaders can ruin them. That’s why it’s so crucial for companies to have good leadership and for leaders to be changing and evolving constantly.
There are a lot of statistics that support the importance of changing leadership. For example, a study by the Harvard Business Review found that companies with a change in leadership generated 3x the return on invested capital as those without a difference. Another study by PwC showed that 66% of CEOs are replaced due to poor performance, demonstrating how important it is for businesses to have good leadership.
So, if you’re a new leader or your business is looking for a change in leadership, remember that constantly evolving and changing is essential. The success of your business depends on it. Here’s how you can build a leadership presence.
Define Personal Brand
A personal brand is a way you present yourself to the world. It’s how people see and think of you. Your brand is made up of your values, goals, and attributes. It should be unique to you and reflect who you are.
As a leader, it’s essential to have a personal brand because it helps you build trust with your employees and customers. It also sets you apart from other leaders and makes you more memorable.
To start building your brand, you need first to define it. Ask yourself what values, goals, and attributes you want to be known for in your career. Once you have a clear idea of your brand, you can start working on building a leadership presence.
Take it from no other than Ngien Hoon Ping, a well-renowned leader in Singapore. The SMRT CEO immediately began work on his brand when he joined the company this 2022. He did this by laying out his values, goals, and attributes to the team. As a result, he quickly built the trust and respect of his employees.
Build Your Reputation
Your reputation is what people think of you when they hear your name. It’s the sum of all the interactions you’ve had with others and how they perceive you. Your reputation is essential as a leader because it can make or break your career.
A good reputation can open doors and help you advance your career. It can also give you a competitive edge over other leaders. On the other hand, a bad reputation can damage your career and make it difficult for you to succeed.
That’s why it’s so important to be aware of your reputation and to work on building a positive one. You can do a few things to build your reputation as a leader.
Start by being authentic and transparent. People appreciate leaders who are genuine and honest. They also respect leaders who are open and willing to share information.
It’s also important to be consistent in your actions and words. Inconsistency creates confusion and mistrust. Employees and customers will have difficulty respecting leaders who can’t keep their comments or follow through on their promises.
Finally, please remember that your reputation is at stake. Every decision you make and every action you take will impact your reputation. That’s why being thoughtful about everything you do as a leader is essential.
Establish Credibility
Credibility is the belief that people can trust you to do what you say you’ll do. As a leader, your credibility is significant because it determines whether or not people will follow you. If people don’t believe in you, they won’t be willing to work with you or support your decisions.
You can do a few things to establish credibility as a leader. First, always be competent in what you do. People will only trust you if they believe that you know what you’re doing.
It’s also essential to be consistent in your words and actions. Inconsistency creates doubt and makes it difficult for people to trust you.
Finally, please remember that credibility is built over time. It takes time and effort to gain the trust of others. But once you have it, you’ll be able to lead more effectively.
Develop Charisma
Charisma is the ability to attract and influence others. Leaders with charisma are often seen as inspiring and motivating. They’re also usually very successful because they can get people to support them and their ideas.
To develop charisma, start by being passionate about what you do. People are drawn to leaders who are enthusiastic and engaged in their work.
It’s also important to be confident in your abilities. People are more likely to follow leaders who believe in themselves and their ability to succeed.
Finally, please remember that charisma is something you can develop over time. The more you practice, the better you’ll get at it.
Final Thoughts
Building a leadership presence is essential for any leader who wants to be successful. It’s not something that you can do overnight, but it is something that you can improve.
Start by defining your brand and establishing your credibility. Then, work on developing your charisma. With time and effort, you can build a strong leadership presence to help you achieve your goals.
